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Shovelware, repurposing e a lógica transmídia em Zero Hora: contratos de comunicação e convergência com meios digitais

机译:零荷中的铲子软件,用途和跨媒体逻辑:与数字媒体的通信和融合契约

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摘要

This paper presents partial results of a doctoral research focused on the multiplatform distribution involving journalism in digital networks. This research starts from the hypothesis that convergence with digital media, which will be defined during this article, results in the expansion of communication contracts (Charaudeau, 2007) proposed by news outlets. The case of the newspaper “Zero Hora” is analyzed in the thesis. This paper proposes a reflection about the possible expansion of communication contracts offered by the vehicle from the observation of their staging devices (Charaudeau, 2007). With this intention, we present a description of the findings of one of the steps of the study: the identification and analysis of the remissions found in “Zero Hora”. Movements which depart from these remissions are checked in 18 Zero Hora.com editions , 18 “Zero Hora” editions on iPad and 18 “Zero Hora” editions on iPhone.Keywords: convergence journalism, communication contract, multiplatform distribution.
机译:本文介绍了博士研究的部分结果,该博士研究的重点是涉及数字网络新闻业的多平台发行。这项研究基于以下假设:与数字媒体的融合(将在本文中进行定义)导致新闻媒体提出的传播合同的扩展(Charaudeau,2007)。本文分析了报纸“零荷拉”的案情。本文从观察其登台装置的角度提出了对车辆提供的通信合同可能扩展的思考(Charaudeau,2007)。出于这个目的,我们对研究步骤之一的发现进行描述:“零荷拉”中发现的缓解的鉴定和分析。偏离这些缓解的动作在18个Zero Hora.com版本,在iPad上的18个“ Zero Hora”版本和在iPhone上的18个“ Zero Hora”版本中得到了检查。关键字:融合新闻业,沟通合同,多平台分发。

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